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Melo Creative

Projects

Selected Projects

A mix of client work, creative strategy, content and self-initiated visual studies.

01 / SCALESHOT

ScaleShot

  • Creative Strategy
  • Performance Creative
  • UGC

Performance-led creative concepts for ScaleShot's paid social — from hooks and angles to creator-led executions.

6 / 10

Top ads by spend

Six of the top ten ads by spend in a recent performance snapshot originated from Julia-led concepts.

Across Julia's own executions and concepts brought to life by other creators.

Hero executionJulia as talent
#2 top spend ad in the account

Concept → Execution

Built as a repeatable creative system — one concept that can be executed by Julia or translated across other creators.

Executions across the system

Hook-led conceptJulia as talent
Talking headJulia as talent
Hook-led conceptExecuted by another creator
Talking headJulia as talent

02 / WOODLAND STUDY

Woodland Study

  • Editorial Study
  • Creative Direction
  • Visual Concept
  • Content

A self-initiated editorial study exploring natural light, texture and contrast through a soft, slightly undone visual world.

Backlit portrait in white lace and black among mossy woodland
Portrait looking away, sun flaring through the tree canopy
Full-length portrait standing on a shaded woodland path
Portrait turned away from camera in filtered forest light
  • Creative Direction, Styling & TalentJulia Melo
  • PhotographyJade Amaya

The idea

Soft against wild.

The concept centered on contrast: delicate, feminine styling against an untamed woodland setting, using warm natural light to keep the imagery atmospheric without feeling overly polished.

Pushing it further

The foundation was there.

The foundation was there: location, styling, light and mood. With another pass, I’d push the storytelling further — introducing more movement, more dynamic posing, purposeful props and a wider mix of compositions to make the world feel even more lived-in.

03 / POOL SHARK

Pool Shark

  • Editorial Study
  • Creative Direction
  • Visual Concept
  • Content

A self-initiated editorial study built around the visual language of a late-night pool hall — saturated color, low light and movement creating something intimate, cinematic and slightly undone.

Leaning across an orange pool table under warm overhead lightLining up a shot at the bar, cue across the orange feltOverhead view across the pool table mid-shot in red lightStanding beside the table holding a cue, smiling
  • Creative Direction, Styling & TalentJulia Melo
  • PhotographyBrian Lazo

The idea

After hours.

The concept paired feminine styling with the darker, more masculine visual language of a pool hall — black, denim, orange felt and warm overhead light. Rather than treating the location as a backdrop, the table, cues and game itself became part of the composition.

04 / GARDEN SPELL

Garden Spell

  • Creative Direction
  • Visual Direction
  • Styling
  • Content

A romantic visual study built around movement, softness and a slightly otherworldly take on the natural landscape. Red and white styling creates contrast against the surrounding greens, while changing light, motion and texture move the series between polished portraiture and softer, dreamlike frames.

The direction

Caught in a spell.

The concept was built around a feminine, almost storybook presence moving through an otherwise ordinary landscape. Styling, framing, movement and changing natural light transform the setting into something slightly removed from reality.

The red bodice acts as the visual anchor, while the long white skirt introduces softness and movement as the imagery shifts from cleaner portraiture into looser, more atmospheric frames.

  • PaletteRed / white / natural green
  • Visual languageNatural light, movement, environmental portraiture
Crouching low in a field of small yellow flowers as the skirt spreads across the grass
Walking through the pines in a red halter top and long white skirt at duskBack-facing portrait beneath palms, hand lifted through the hairFront-facing portrait in the garden, red top and white skirt against greenery
  • Creative Direction, Styling & TalentJulia Melo
  • PhotographyJade Amaya

HAVE SOMETHING IN MIND?

Let’s make it worth remembering.

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